Find where your website leaks sales

Audit this website for conversion leaks. Business: [WHAT YOU SELL]. Main goal: [SALES / BOOKINGS / ENQUIRIES].

Visit the homepage, one category or listing page, one product or service page, the cart, and as far into checkout or the enquiry form as you can go without submitting anything.

Score each page against these points as PASS, FAIL or PARTIAL, with one sentence saying what you saw:
Homepage: clear headline saying what you sell and who it's for in 5 seconds; one obvious main button; proof near the top (reviews, logos, numbers); price or "from" price visible; contact details easy to find.
Category/listing: filters that match how customers choose; prices and key details on every card; good photos; sorting.
Product/service: price and delivery cost visible before the cart; real photos; reviews on the page; answers to the top 3 objections; one clear add-to-cart or book button that stays reachable.
Cart: totals including delivery shown; easy to edit; no surprise costs; trust signals; clear next step.
Checkout/form: guest checkout; as few fields as possible; payment options shown; errors explained in plain words; no forced account; reassurance at the payment step.
Site-wide: pages load quickly; works with one thumb on a phone; no pop-ups that cover the page in the first seconds; readable text contrast.

Finish with a table of every FAIL and PARTIAL ranked by impact on sales and effort to fix, quick wins first. Don't submit any form or place any order.

Repeat the same audit with the browser window resized to a phone (about 390 pixels wide). Only list the points that score differently on the phone, and why. Check especially: sticky bars covering prices or buttons, tap targets too small, forms that need zooming, and anything you have to scroll past before the main button.